bluewash »
To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
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eye of the beholder »
The evaluation depending on perception of person who sees and considers.
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rose-colored glasses »
An optimistic perception of something; a positive opinion; seeing something in a positive way, often thinking of it as better than it actually is.
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sex up »
To make more palatable or acceptable to the general public; to improve the image or perception.
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