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To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.

Additional definitions for 'bluewash':

bluewashTo use a blue paint or glaze.
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"bluewash." Phrases.net. STANDS4 LLC, 2017. Web. 19 Nov. 2017. <http://www.phrases.net/phrase/bluewash_2485>.

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