word of mouth
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The book didn't need any publicity spots, it was a bestseller solely by word of mouth.
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wooden spoon, wooden-top, word for word, word on the street, word on the wire, word play, word to the wise
"word of mouth." Phrases.net. STANDS4 LLC, 2018. Web. 27 Apr. 2018. <http://www.phrases.net/phrase/word-of-mouth_8058>.