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To make or attempt to make something appear more important, likely or obvious; to showcase or highlight.

For the audition, Nicole will play up her skill as a pianist by playing Jesu, Joy of Man's Desiring by Bach.

Additional definitions for 'play up':

play upTo misbehave.
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"play up." Phrases.net. STANDS4 LLC, 2017. Web. 26 Jun 2017. <http://www.phrases.net/phrase/play-up_1082>.

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