be-all and end-allRate this phrase:(0.00 / 0 votes)Say it
Something considered to be of the utmost importance; something essential or ultimate.

Profit is the be-all and end-all of business.

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"be-all and end-all." Phrases.net. STANDS4 LLC, 2017. Web. 23 Nov. 2017. <http://www.phrases.net/phrase/be-all-and-end-all_2280>.

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